tv

The future of television

TV is a major part of our lives. We gather around our big screens to watch big shows and big events. Yet somehow, ther overall experience to TV has continued to stagnate. Until now. It all starts by recognisisng that apps are the future of television. Tastemade,1 Qello concerts, MLB. TV Premium,2 YouTube - apps are quickly becoming how we watch today. The new Apple TV is built around this version - with a new operating system called tvOS and innovative ways to cnnect with your screen. This is the new Apple TV. This is where television is headed.

It's all about apps.

Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as Tastemade, Qello Concerts, MLB.TV Premium and iTunes to watch programmes. And that’s exactly where TV in the living room is heading. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.

Entertainment

All the entertainment your TV can handle.

iTunes films and YouTube. Qello Concerts and Tastemade. Live sport3 and news. And so much more. If it’s worth watching, there’s definitely an app for that.

Apple TV Apps

Games and More

Games and apps on TV. It's going to be huge.

The App Store is coming to your TV. You can expect big, exciting games. Imagine apps that turn your living room into a fitness studio or a classroom. Or multiperson experiences that redefine family games night. It’s exciting to imagine where developers will take this.

Apple TV Apps

The television finally gets some technology love.

With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it’s time our big screens share in that technology and get an equally innovative experience. With Apple TV and tvOS, a redesigned interface and the Apple TV Remote with Touch surface, there’s never been a better time to be a TV.

New Interface

A TV experience you’ve never experienced.

Your TV screen is all the way across the room. That’s why the experience of using Apple TV is designed to let you feel like you’re interacting directly with your TV, not separated from it.

Apple TV Apps

Apple TV Remote with Touch

So long endless button pushing. Hello swipe.

Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the Apple TV Remote to scroll, select and navigate your TV screen effortlessly.

Apple TV Apps

the new  tv

A completely new experience for your television: the Apple TV Remote with Touch surface, and apps and games in your living room.

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  1. Monthly subscription is required to access selected Tastemade content and to remove advertisements. Subscribers who sign up via Apple TV will be billed through their iTunes accounts.
  2. MLB.TV Premium subscription required to watch live and archived games. Live games subject to blackouts. See mlb.com/appletv for details. Major League Baseball trademarks and copyrights are used with permission of MLB Advanced Media, L.P. All rights reserved.
  3. Live sport subject to blackouts.

Subscription may be required to access some content.

Some applications are not available in all areas. Application availability is subject to change.

Available on iTunes. Title availability is subject to change.

Dolphin Tale 2 is available on iTunes. Dolphin Tale 2 © 2014 Warner Bros. Entertainment Inc. All rights reserved. Interstellar is available on iTunes.

Interstellar © 2015 Warner Bros. Entertainment Inc. All rights reserved. Piku is available on iTunes. Piku © 2015 MSM Motion Pictures. All rights reserved. The Theory of Everything is available on iTunes. The Theory of Everything © 2014 Universal Studios. All rights reserved.

TM and © 2016 Apple Inc. All rights reserved.